Ultimate Digital Wins HP’s Inkspiration Award
ULTIMATE Digital recently delivered a superb range of new digitally printed re-sealable pouches as part of a major retailers sweet range.
M&S were the first UK retailer to use digital print to test the market with its range of Flavour of Summer Sweets in 2014 and are doing the same with certain products in their 2016 Xmas Sweet range.
The digital print company, based on the east coast in Grimsby, North East Lincolnshire, has again delivered on a 10 day turnaround project delivering a total of 120,000 pocket size doy packs.
Chris Tonge, Executive Director of Ultimate Digital said: “This range consisted of six Xmas Designs but there were five different festive messages on each, so this variable element made it perfect for digital print.
“The quality of the images that we printed is superb and M&S are delighted with the finished result. We even made each pack twinkle by using a combination of colour and the metallised film.
“Effectively we printed 30 different design variations using only 9600 metres of substrate to produce a triplex of pet/met pet/pe suitable for pouch making.”
The Xmas Sweet range is now in store and is sure to fly off the shelf and there are already many other digital projects in the pipeline for M&S within their confectionery range and several other product ranges.
Ultimate Packaging is one of the global leading suppliers of suppliers for digital packaging. Ultimate Digital’s presses are leading the way for marketing and new product development.
Quick Turnaround Wins Again
ULTIMATE Digital demonstrated the fast turnaround from concept to print with the client Hider for their Nibbles design.
The Grimsby based print company managed to turn around the job in 24 hours from design to print. The order was for 75,000 impressions.
The client came with a basic design and spent a morning with Ultimate Digital’s graphics team playing around with ideas for the design for the Nibbles product.
The digital print company, based in North East Lincolnshire, was able to surface print the design on to OPP.
Wayne Parker, Manufacturing Manager for Hider said: “In the past three years, Hider Foods have worked closely with Ultimate Digital and have come to understand the benefits of digital printing.
“It is ideal for quick turn-arounds and also printing small quantities of film for bespoke projects or to test a market before considering the investment in set up costs when moving into higher volume flexo printing.”
“Ultimate Digital have proven to be a great local partner in this field, both delivering a high quality product but also spending time assisting and developing our understanding of digital printing to help achieve the best result possible from the process.”
Chris Tonge, Executive Director of Ultimate Digital said: “Hider are a long standing customer and have a great relationship with Rachel Read, our Business Development Manager, in particular.
“They often ask for very quick turnarounds and help with artwork so often ask for assistance from Simon Mayo, our Digital Systems Manager. Their core range is dried fruit and nut mixes.”
Ultimate Packaging is one of the leading suppliers of digital packaging. Ultimate Digital’s presses are leading the way for marketing and new product development.
For more information contact 01472 255410 or visit http://www.ultimate-digital.co.uk/
Christmas Deadline All Wrapped Up
ULTIMATE Digital demonstrated how digital print can be used for short print runs when it printed a Waitrose Christmas design for one of its major customers Branston Ltd, a fresh and prepared potato supplier in Lincolnshire.
A short run of only 20,000 film lids for application to oven ready foil trays was printed for the upmarket supermarket retailer’s Christmas Golden Inca Bella Potatoes design.
The design was printed on 5th December and laminated within 24 hours, allowed to cure and delivered to Branston for packing on 11 December to hit their Christmas production of this new prepared line for Waitrose.
The digital print company, based in Grimsby, North East Lincolnshire, was able to print the design on Polyester/Peelable PE.
Chris Tonge, Executive Director of Ultimate Digital said: “It is great to be part of another Waitrose Christmas and to be able to demonstrate the quality and flexibility that digital print can deliver to such a premium brand.”
Last Christmas, Ultimate Digital produced personalised cool bags for Waitrose and personalised other gifts as part of the #MakesChristmas campaign.
Ultimate Packaging is one of the leading suppliers of digital packaging. Ultimate Digital’s presses are leading the way for marketing and new product development.
For more information contact 01472 255410 or visit http://www.ultimate-digital.co.uk/
It’s About The Sheese
ULTIMATE Digital’s ability to respond quickly to digital print saw it secure the Bute Island print run for its Sheese.
The grated cheese alternative, which is part of its Free From range, is made from coconut oil.
The Scottish company were so impressed with how Ultimate Digital supplied Sainsbury’s with their cheese product in a quick turnaround that the digital print company based in Grimsby, North East Lincolnshire secured the business to print 40,000 doy pouches,
Chris Tonge, Executive Director of Ultimate Digital said: “We were able to produce combined quantity over three designs of 40,000 doy pouches.
“Seven thousand four hundred metres, which would not be viable using traditional print methods.”
Bute Island launched three flavours in 200g pouches – Mild Cheddar Style, Mozzarella style and mature cheddar style Sheeses.
Ultimate Packaging is one of the leading suppliers of digital packaging. Ultimate Digital’s presses are leading the way for marketing and new product development.
For more information contact 01472 255410 or visit http://www.ultimate-digital.co.uk/
Ultimate Digital Show Flair in Printing Sainsburys’ Packages
ULTIMATE Digital demonstrated flexibility of digital print recently to allow supermarket Sainsburys to hit the launch date of a new product in store.
The grated cheddar-style product, formed part of the recently launched fresh Free From range.
The design was scheduled to be printed gravure, but due to the tight lead-times on the project, Ultimate Digital were able to deliver the required packaging using their HP 20000 wide web press and were printing the design within an hour of the artwork file being released to them.
The digital print company, based in Grimsby, North East Lincolnshire, was able to reverse print the design on PET and then laminate it to an ALOX/PET/PE laminate barrier film to ensure the product met the six month shelf life required.
Chris Bonnichon, Packaging Technologist at Sainsburys said: “Ultimate Digital showed agility and fleet of foot to turn these pouches around so quickly. 20k Doy packs were required and these were delivered to our supplier Bute Island in Scotland within 7 days of our initial request and the success of the range has also lead to an additional order being placed”
Mark Crichton, Director of Bute Island Foods Ltd commented “Ultimate were professional, friendly and certainly prepared to go the extra mile to meet a very tight deadline. Their service was outstanding.”
Chris Tonge, Executive Director of Ultimate Digital said: “We were delighted that we could demonstrate to Sainsburys our flexibility on digital and Bute Island were able to get the product on the shelf on time.
“They were clearly impressed as they have placed a further order with us to digitally print 4 new designs of their own brand altogether another 50000 stand up pouches”
Ultimate Packaging is one of the leading suppliers of digital packaging. Ultimate Digital’s presses are leading the way for marketing and new product development.