Digital On Film

Chris Tonge, Managing Director recently participated in a round table discussion on flexible packaging at Parkside Flexibles.

Here’s what he had to say to Paperandprint.com

http://www.paperandprint.com/digital-labels-and-packaging/features/dlp-2016/september-2016/20-09-16-digital-on-film.aspx#.V_YH_JMrKgx

M&S Christmas Sweet Range

ULTIMATE Digital recently delivered a superb range of new digitally printed re-sealable pouches as part of a major retailers sweet range.

 

M&S were the first UK retailer to use digital print to test the market with its range of Flavour of Summer Sweets in 2014 and are doing the same with certain products in their 2016 Xmas Sweet range.

 

The digital print company, based on the east coast in Grimsby, North East Lincolnshire, has again delivered on a 10 day turnaround project delivering a total of 120,000 pocket size doy packs.

 

Chris Tonge, Executive Director of Ultimate Digital said: “This range consisted of six Xmas Designs but there were five different festive messages on each, so this variable element made it perfect for digital print.

 

“The quality of the images that we printed is superb and M&S are delighted with the finished result. We even made each pack twinkle by using a combination of colour and the metallised film.

 

“Effectively we printed 30 different design variations using only 9600 metres of substrate to produce a triplex of pet/met pet/pe suitable for pouch making.”

 

The Xmas Sweet range is now in store and is sure to fly off the shelf and there are already many other digital projects in the pipeline for M&S within their confectionery range and several other product ranges.

 

Ultimate Packaging is one of the global leading suppliers of suppliers for digital packaging. Ultimate Digital’s presses are leading the way for marketing and new product development.

Shortlisted for Digital Label Award

ULTIMATE Digital is excited at being shortlisted for a prestigious industry award.

 

The digital print company, based in Grimsby, North East Lincolnshire, has been nominated for an award in the Digital Labels and Packaging category within the 2016 Flexo Tech International Print and Innovation Awards, which take place in London next month.

 

Their entry is for film printed for a new brand Nim’s Fruit Crisps range of five varieties and they are in fact the only flexible packaging nomination.

 

The range was digitally printed on the HP 20000 press, which was commissioned by Ultimate Digital in 2015. The east cost company were one of the first companies in the world to install a wide web digital press to print flexible packaging.

 

Chris Tonge, Executive Director of Ultimate Digital said: “There were only 5000 of each design for Nim’s, only 4600 metres in total on a Matt opp and metallised opp laminated film.

 

“We had a turnaround time of only 10 days from design to supply. It was a colour sensitive range and had to be press approved by the designer.

This range has now been followed by three additional vegetable crisp designs so this new customer is clearly delighted.”

 

Ultimate Packaging is one of the leading suppliers of flexible packaging in the UK and with Ultimate Digital the group is leading the way with marketing and new product development projects with brands and retailers of all sizes.

 

The International Flexo Tech Awards is one of the most prestigious events in the industry’s calendar and recognises the very best of flexo tech printing.

 

For more information contact 01472 255410 or visit http://www.ultimate-digital.co.uk/

Ultimate Proud of Grimsby Fish Links

AS the Humber Seafood Summit arrives in Grimsby, Ultimate Digital is proud of its links with the fish manufacturing industry.

 

Ultimate Packaging based in Grimsby has been a major supplier of conventionally printed flexible packaging to Youngs Seafood for many years.

 

Over the last five years with its new company Ultimate Digital already recognised as a world leader in the production of digitally printed flexible packaging, and Youngs Seafood the leading seafood manufacturer in the UK these two Grimsby Greats are now working together on several different digital projects for both Youngs’ own brand and for retailers notably M&S and Waitrose.

 

Youngs Seafood provides a range of chilled and frozen fish dishes for the nation, while Ultimate Digital is able to help brands and retailers react to market demands particularly useful for seasonal and regional products, as well as seeing how a product sells before major launches of new ranges.

 

Chris Tonge, Executive Director of Ultimate Digital said: “Digital print complements the Ultimate flexo business, attracting new, big brand clients who are looking to increase consumer engagement using digitally printed packaging that features customisation, personalisation, one off designs and promotional links.

“The Ultimate business has a broad capability and can offer customers a complete packaging service from design to digital print, flexo print and packaging research and development.”

Ultimate took part in a Dragon’s Den style event at Young’s Grimsby headquarters, Ross House.

Stuart Caborn, Group Purchasing Director at Young’s Seafood Limited, said: “To inspire people to love fish now and for generations to come, we’re constantly developing new ideas and innovation.

 

“We enjoyed a great day with our Dragon’s Den style event; it’s a really creative way to give suppliers the opportunity to showcase their ideas and lead change, which is what our Virtual Integration strategy is all about.”

 

As a business with a turnover of £45 million, the Ultimate group can offer customers a complete packaging service from design to digital print, flexo print and packaging research and development.
For more information on how your business can benefit from digital print visit http://www.ultimate-digital.co.uk/ or call us on 01472 255410.

 

For more on the event, which Ultimate Digital took part in you can read it here –Dragons Den Style

 

 

 

Who are Ultimate Digital?

Ultimate Digital is a world leader in the production of digitally printed flexible packaging.

 

Part of the Ultimate Group, which includes Ultimate Packaging – a major producer of flexo printed film in the UK approved by every food retailer and supplier of many brands and Sharp Iris who specialise in designing and delivering creative digital solutions.

 

It was the first in the UK to offer wide web digital print for flexible packaging, which allows them to offer customers short runs, variable designs and data on pack.

 

Digital print is able to help brands and retailers react to market demands particularly useful for seasonal and regional products, as well as seeing how a product sells before major launches of new ranges.

 

M&S were the first UK retailer to use digital print to test the market with its range of Flavour of Summer Sweets in 2014 and are doing the same with certain products in their 2016 Xmas Sweet range.

 

Waitrose, Tesco and Iceland have all benefited from digital print. For Waitrose it was their Xmas cool bags, which were personalised to individual customers and delivered to 240 stores.

 

The same applies to brands of all sizes including Walkers Crisps, Nestle and Coke.

 

The other great advantage of digital print is the excellent quality you get with fantastic depth of colour, defined small text and exceptional image clarity.

 

Chris Tonge, Executive Director of Ultimate Group said: “We’re developing brand new markets and brand new products, and doing things in with digital, which is why we’ve set up Ultimate Digital as a separate entity.

 

“We’ve thrown away the rule book and are using the digital presses for marketing and new product development for our customers.”

 

Ultimate works with its agency Sharp Iris the creative arm of the group whose design team work with customers to create packaging from concept using photography, food styling and 3D visualisation through to digital mock-ups.

 

What’s the secret to their digital success?

The Ultimate Group has always been forward thinking and invested in new technologies and are highly regarded as an innovative and responsive supplier.

 

As a business with a turnover of £45 million, the Ultimate group can offer customers a complete packaging service from design to digital print, flexo print and packaging research and development.
For more information http://www.ultimate-digital.co.uk/ or call us on 01472 255410

 

 

 

 

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