M&S were the first UK retailer to use digital print to test the market with its range of Flavour of Summer Sweets in 2014 and are doing the same with certain products in their 2016 Xmas Sweet range.
Ultimate Digital again delivered on a 10 day turnaround project delivering a total of 120,000 pocket size doy packs.
Chris Tonge, Executive Director of Ultimate Digital said: “This range consisted of six Xmas Designs but there were five different festive messages on each, so this variable element made it perfect for digital print.
“The quality of the images that we printed is superb and M&S are delighted with the finished result. We even made each pack twinkle by using a combination of colour and the metallised film.
“Effectively we printed 30 different design variations using only 9600 metres of substrate to produce a triplex of pet/met pet/pe suitable for pouch making.”
The Xmas Sweet range is now in store and is sure to fly off the shelf and there are already many other digital projects in the pipeline for M&S within their confectionery range and several other product ranges.
Ultimate Packaging is one of the global leading suppliers of suppliers for digital packaging. Ultimate Digital’s presses are leading the way for marketing and new product development.