Ultimate Digital is a world leader in the production of digitally printed flexible packaging.
Part of the Ultimate Group, which includes Ultimate Packaging – a major producer of flexo printed film in the UK approved by every food retailer and supplier of many brands and Sharp Iris who specialise in designing and delivering creative digital solutions.
It was the first in the UK to offer wide web digital print for flexible packaging, which allows them to offer customers short runs, variable designs and data on pack.
Digital print is able to help brands and retailers react to market demands particularly useful for seasonal and regional products, as well as seeing how a product sells before major launches of new ranges.
M&S were the first UK retailer to use digital print to test the market with its range of Flavour of Summer Sweets in 2014 and are doing the same with certain products in their 2016 Xmas Sweet range.
Waitrose, Tesco and Iceland have all benefited from digital print. For Waitrose it was their Xmas cool bags, which were personalised to individual customers and delivered to 240 stores.
The same applies to brands of all sizes including Walkers Crisps, Nestle and Coke.
The other great advantage of digital print is the excellent quality you get with fantastic depth of colour, defined small text and exceptional image clarity.
Chris Tonge, Executive Director of Ultimate Group said: “We’re developing brand new markets and brand new products, and doing things in with digital, which is why we’ve set up Ultimate Digital as a separate entity.
“We’ve thrown away the rule book and are using the digital presses for marketing and new product development for our customers.”
Ultimate works with its agency Sharp Iris the creative arm of the group whose design team work with customers to create packaging from concept using photography, food styling and 3D visualisation through to digital mock-ups.
What’s the secret to their digital success?
The Ultimate Group has always been forward thinking and invested in new technologies and are highly regarded as an innovative and responsive supplier.
As a business with a turnover of £45 million, the Ultimate group can offer customers a complete packaging service from design to digital print, flexo print and packaging research and development.
For more information http://www.ultimate-digital.co.uk/ or call us on 01472 255410